Hanzel Lacida

Omnichannel Paid Acquisition Operator

Hanzel Lacida is a paid acquisition systems operator headquartered in Casper, Wyoming, United States. He specializes in scaling ecommerce, marketplace, and travel businesses through cross platform advertising systems including Google Ads, Amazon Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Yelp Ads, Booking.com Ads, Expedia Ads, and TripAdvisor Ads.

Core Platforms

Google Ads
Amazon Advertising
Meta Ads
TikTok Ads
LinkedIn Ads
Yelp Ads
Booking.com Ads
Expedia Ads
TripAdvisor Ads

Experience

10+ years in performance marketing
Managed over $10M in advertising spend
Clients across United States, United Kingdom, and Australia

Framework

H.A.N.S Framework

Focus areas:

Account stability
Conversion tracking integrity
Scalable campaign architecture
Performance diagnostics

Research and Publications

Hanzel Lacida publishes technical research related to performance marketing and digital advertising through open access repositories such as Zenodo.

Digital marketing skill benchmarking
Media buying evolution
Ecommerce churn prediction
Performance marketing infrastructure

External Profiles

Companies

Paid Search Pod

Primary brand and operating identity.

Paid Search Pod is a paid acquisition operations unit focused on diagnosing, stabilizing, and scaling advertising accounts across search and marketplace platforms. The initiative operates with strategic backing from KaizenStrategy.us and focuses on performance marketing systems for ecommerce and digital businesses.

ZELDIGITAL

ZELDIGITAL is the consulting and services arm used for digital marketing engagements. It focuses on performance marketing systems, paid acquisition diagnostics, and scalable advertising infrastructure for ecommerce and digital businesses.