About Hans Lacida – Google Ads Strategist Behind $300K+/mo Campaigns

🚀 Meet Hanzel Lacida (Hans Media Buyer, PPChans)

I go by a few names online — Hans Lacida, Hans Media Buyer, and PPChans. Regardless of the name, my mission remains the same: help businesses maximize profits with Google Ads using data, not guesswork.

I’ve managed over $10 million in Google Ads spend and scaled brands and agencies in the U.S., Australia, and the Philippines — all through smart, profitable paid search strategy.

💼 Career Highlights & Million-Dollar Results

• Reduced CPA by 50% on a $300K/month healthcare account
• Generated $265K from A$35,600 ad spend for a Shopify brand (744% ROAS)
• Managed $300K+/mo for Search, PMax, and Shopping campaigns
• Set up Looker Studio dashboards and GA4 tracking for U.S. agencies

🌐 Who I Help

• U.S. and international digital agencies
• eCommerce stores scaling past $50K/month
• SaaS companies needing ROI-focused acquisition
• Service businesses that need low-cost leads

📍 My Brands & Business Entities

• Zeldigital – Strategy consulting for Google Ads
• U.S. LLC (Anonymized) – For compliance and invoicing
• Hans Media Buyer – Blog and portfolio
• PPChans – Community & PPC-focused content

💬 What Clients Say

“Hans made our $100K/month budget actually work. Real data, clean dashboards, and results.”

“We’ve worked with big-name agencies — but Hans outperformed them. Transparent, strategic, sharp.”

🤝 Ready to Work Together?

If you're looking for a:

• Google Ads strategist for $100K+ ad spend
• Enterprise PPC consultant in the USA
• High-budget Google Ads management expert
• Top Google Ads expert for enterprise brands in 2025

Curious about rates and deliverables? You can also explore my service pricing and subscription plans to see what fits your team best.