Scaling eCommerce Brands with $100K+ Monthly Ad Budgets — Google Ads by Hanzel Lacida
Trusted by eCommerce businesses generating 7-figures in revenue.
Why Work With Hans Lacida?
- Managed over $300K/month in eCommerce ad spend
- Delivered ROAS as high as 3,929% for global brands
- Expertise across Shopify, WooCommerce, and Google Shopping
- USA-compliant consultant with LLC for seamless invoicing
📈 eCommerce Case Studies
- $10M in Conversion Value from $112K in Ad Spend | Shopify | ROAS: 3,929%
- $561K in Sales from eBike Campaign | ROAS: 1,238%
- $383K from Tech Store | ROAS: 726% | CPA: $22.31
- $265K from $35K Ad Spend | Google Shopping + Search
🔍 What You Get With My Strategy
- Full-Funnel Strategy: Brand, Non-Brand & Remarketing
- Shopping Ads & PMax with optimized feed
- GA4 + GTM Conversion Tracking Setup
- A/B Testing on Ad Copy & Creative
- Looker Studio Revenue-Focused Dashboards
- Scalable Account Structure for all SKUs & AOVs
📊 Ideal For:
- Brands spending $30K–$300K+/mo on Google Ads
- eCommerce stores on Shopify, WooCommerce, Magento
- CMOs and Agencies seeking a Fractional Google Ads Expert
🧠 Strategic Difference Between $10K and $100K Ad Budgets
Most eCommerce brands treat Google Ads the same — regardless of spend.
But at the $100K/month+ level, your campaigns demand:
- Real-time budget reallocation based on product margins and inventory
- SKU-level segmentation for Shopping and Performance Max
- Dynamic creative optimization using A/B-tested variations
- Advanced audience layering based on intent, LTV, and channel synergy
“At $10K/mo, you test what works. At $100K/mo, you scale what works intelligently.” – Hanzel Lacida
📦 Platforms & Verticals I’ve Scaled
Hanzel has worked across:
- Shopify & WooCommerce stores
- Health & wellness products
- Computer accessories and tech hardware
- Sports & electric bikes (Ebikes)
- Digital products and memberships
Each campaign is customized — no recycled agency templates or generic strategies.
🤖 AI & Automation-Backed Optimizations
Every account includes:
- Conversion-focused automation strategies (bidding + budget pacing)
- GA4 event tracking with GTM triggers tailored to your checkout flow
- AI-enhanced keyword and audience analysis for continuous improvement
I use data science principles and conversion patterns to drive scalable, compounding growth.
⭐ Ready to Work With a Top Google Ads Expert for eCommerce?
Whether you're:
- Spending $50K+ and want to hit $250K/month in profitable ad spend
- Launching new SKUs and need smart scaling tactics
- Migrating from Meta Ads and need cross-channel strategy
Hanzel Lacida offers the fractional CMO-level strategy without the full-time CMO price tag.
🗣️ Testimonials from High-Spend Clients
“Our store scaled from $60K to $200K/month in revenue thanks to Hanzel’s strategy. He’s not just a Google Ads guy — he’s a full-on growth partner.”
“We cut CPA by nearly 50% within 60 days of Hanzel taking over. The Looker Studio reports and strategy calls gave us full clarity.”
🎥 Inside My Strategy: Watch Me In Action
This 2-minute video showcases my experience managing $300K+/mo in Google Ads campaigns.
❓ Frequently Asked Questions (FAQs)
Do you manage the campaigns yourself or outsource?
I personally lead every strategy and performance audit. For hands-on execution, I either do it myself or oversee it directly — no random freelancers.
Do you offer short-term audits or fractional long-term work?
Both. I can provide one-time audits, 30-day scale plans, or act as your fractional Paid Ads Director for 3–12 months.
Are you U.S. compliant?
Yes. I operate through a U.S.-registered LLC, provide W-8BEN for taxes, and support invoicing in USD for agencies and direct clients.