Hans Lacida
Taking New Clients
Book a Call
You're here from LinkedIn or a referral

Hey — glad
you made it here.

You probably landed here because we connected on LinkedIn, someone mentioned my name, or you're vetting whether I'm the real deal before replying to my message. That's smart — and I respect it.

So let me be direct: I'm Hans, a Google Ads specialist with over a decade of hands-on experience managing paid search for US-based businesses. Not an agency with layers of account managers. Just me — directly in your account, accountable to your results.

I've managed $300K+/mo in ad spend, hit 70× ROAS for an eCommerce client, and helped a US retailer go from zero revenue to $100K+ in sales. The numbers are real — I'll show you the screenshots on our call.

What I'm looking for right now is a founder or business owner who's serious about Google Ads — someone who wants a specialist they can actually talk to, not a ticket system. If that's you, a 15-minute call is all it takes to know if we're a fit.

No pitch. No pressure. Just an honest look at your account and a few things you can fix immediately — whether we work together or not.

Hans Lacida
Google Ads Specialist · Paid Search Pod
KaizenStrategy · cal.com/hanslacida
10+
Years Experience
70×
Peak ROAS
$300K
Monthly Ad Spend Managed
$1.56M
Conversion Value Generated
The Numbers
Peak ROAS · AU/NZ eCommerce
70×
Sporting goods retailer — Shopping & Performance Max
Peak ROAS · US Retail
20×
US-based retailer, Google Shopping campaigns
CPA Reduction · Healthcare PPC
−50%
Behavioral health clients · OCSEO · A/B testing + bid refinement
Revenue Built from Zero
$100K+
US retail client — 2-year engagement, ground-up Google Ads build
What Clients Say
★★★★★

"Hans rebuilt our entire campaign structure from scratch. Within 60 days our cost per lead dropped significantly. He's thorough, communicative, and genuinely invested in your results."

M
Marketing Director
US Healthcare · Lead Gen
★★★★★

"Finally a Google Ads specialist who explains everything in plain English. He told us exactly what was wasting budget on the first call. We've been working together ever since."

R
Founder, eCommerce Brand
United States · Shopping Ads
All Client Reviews
✓ Verified · Paid Search Pod
What Working With Me Looks Like

You talk directly to me — always

No account managers, no support tickets, no relay. You message me, I respond. Your campaigns are managed by the person you hired.

Tracking set up before anything goes live

GA4 + GTM conversion tracking locked in on day one. If we can't measure it properly, we don't spend on it. This is non-negotiable for me.

Weekly optimizations, monthly plain-English reports

You'll know exactly where every dollar went and what it returned. Reports are written for founders — not for Google Ads nerds.

Free audit on our first call

I'll look at your account live during our 15-minute call and tell you exactly what's wasting money and what's working. You keep the insights either way.

Structured for US clients

Operating under KaizenStrategy with a US LLC entity. Clean contracts, proper invoicing — no friction on your end.

Next Step

Let's look at
your account together.

15 to 30 minutes. No pitch deck. Just an honest conversation about your Google Ads and whether I can make them perform better.

📅 Book a Free 15-min Audit