Case Studies - Hans Lacida | Google Ads Performance Results

Performance-driven results across healthcare, e-commerce, hospitality, and B2B sectors. All data anonymized for public showcase.

Ebike & Sporting Goods Retailer

Paid Search Manager | Australia & New Zealand | 90 Days (Sep–Nov 2025)

Before

• Fragmented Google Ads structure
• Weak geo targeting for AU and NZ
• Limited keyword control
• High waste from broad search terms
• No audience or avatar alignment
• Inconsistent daily optimisation

After

✓ Peak ROAS over 60x
✓ Rebuilt PMax and Search campaigns
✓ Search terms cleaned and negatives applied
✓ Geo targeting focused on high intent AU East Coast
✓ Audience targeting aligned to buyer profiles
✓ Daily monitoring improved spend efficiency
✓ Strong BFCM results with controlled scaling

Impact: Strong lift in high intent traffic | Improved ROAS stability | Lower wasted spend | Clear structure ready for scaling across AU & NZ

California Treatment Center

Paid Search Manager | 90 Days

Before

• Cost per Lead: ~$115
• Budget: $0-$1,200
• No call tracking
• Fragmented attribution

After

✓ Cost per Lead: $54
✓ 47 leads (Month 1)
✓ Budget scaled to $4,000+
✓ Full call tracking

Impact: 53% CPA reduction | Account rebuild | CallTrackingMetrics integration

Behavioral Healthcare

Orange County | 60 Days

Before

• High CPA baseline
• Low phone call volume
• Poor impression share

After

✓ CPA down 25-30%
✓ Phone calls +40%
✓ Improved Quality Score

Actions: Competitor search campaigns | TCPA bid strategy | Hyperlocal targeting

Engine Manufacturing

B2B Scale | Nov 2023 - Jul 2024

Before

• CPA: $23
• Monthly Spend: $300k
• Low conversion rates

After

✓ CPA: $14 (-39%)
✓ Conversions +50%
✓ Spend: $150k
✓ ROAS: 11,500%

Results: $551.9M sales | $138M net profit | 50% conversion increase

Travel Ads by Expedia

50+ Hotel Brands | 2022-2023

Before

• Inconsistent reporting
• High CAC
• Manual processes

After

✓ ROAS: 3.2x-5x
✓ CAC down 28%
✓ Automated dashboards

Impact: 100% timely reporting | Unified Looker Studio dashboards | Team framework

Furniture Brand

E-commerce | Mar-Apr 2022

Before (Mar)

• Conversions: 1.89k
• Conv. Value: $1.5M
• ROAS: Baseline

After (Apr)

✓ Conversions: 2.10k
✓ Conv. Value: $3.9M
✓ ROAS: 2.6x (+260%)

Growth: 260% conversion value increase | 1.32M impressions | Optimized targeting

Security Equipment Retailer

E-commerce | Apr 2022 - Apr 2023

Before (Apr 2022)

• Conv. Value: $139
• ROAS: 0.17x
• Underperforming

After (Apr 2023)

✓ Conv. Value: $14,201
✓ ROAS: 9.06x
✓ Peak: 21.55x

Impact: 10,117% conversion lift | 7.22x aggregate ROAS | $129.5K revenue

Computer Parts & Laptops

E-commerce | Jun 2013 - Sep 2021

Campaign Summary

• 112M+ impressions
• 1M+ clicks
• Avg CPC: $22.31

Results

✓ 26,700 conversions
✓ $2.67M-$4M revenue
✓ Phone calls most effective

Performance: 8-year account management | Diverse ad formats | High-volume success

Plumbing

Google Display | Nov 2020 - Nov 2021

Campaign Metrics

• 10M+ impressions
• 5,933 clicks
• Avg CPC: $3.40

Results

✓ 1.2K conversions
✓ Conv. Rate: 1.04%
✓ CPA: $34.24
✓ AOV: A$180-$250

Targeting: Perth, Australia | Top keywords: plumbing, plumbers | Peak: Jan 2021

Clothesline Company

E-commerce | Dec 2022 - Feb 2023

Campaign Metrics

• 423K impressions
• 3,189 clicks
• Avg CPC: $1.20

Results

✓ 4.4K conversions
✓ 41 phone calls
✓ Conv. Rate: 0.36%

Targeting: Sydney & Brisbane | Top keywords: washing line, clothes line | Mobile optimized

SEO Agency in the USA

PPC Lead | 2024 - May 2025

Initial State

• Multiple client accounts
• Inconsistent tracking
• High CPA across campaigns

Results

✓ Improved CPA across all
✓ Increased call volume
✓ Enhanced CTR & Quality Score
✓ GA4/GTM integration

Clients: Addiction recovery, wellness, construction sectors | 6+ active campaigns

Performance Summary

11+

Case Studies

$550M+

Total Revenue Generated

50%+

Average CPA Reduction

ROAS by Project (Where Reported)

• Ebike & Sporting Goods Retailer: Peak ROAS 60x
• Engine Manufacturing: ROAS 115x
• Travel Ads by Expedia: ROAS 3.2x–5x

• Furniture Brand: ROAS 2.6x
• Security Equipment Retailer: 7.22x aggregate ROAS (peak 21.55x)
• Average ROAS across these projects: ≈38x

Average calculated using available ROAS figures only; actual performance varies by industry, budget, and timeframe.

Important Notes & Disclaimers

• All case studies use anonymized client data for public showcase.
• No proprietary, personally identifiable, or sensitive information is disclosed.
• All performance figures (ROAS, CPA, revenue, leads, etc.) are specific to the individual accounts and timeframes shown.
• Before/After results, including peak ROAS numbers, are not guarantees of future performance and may not be typical.
• Results vary by industry, budget, seasonality, offer, landing pages, and broader market conditions.
• ROAS and revenue figures are rounded for readability; currency values are approximate where ranges are shown.
• All performance data is sourced from internal Google Ads and analytics reports available at the time of management.