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Google Ads Case Studies | Before & After Results

Performance-driven results across healthcare, e-commerce, hospitality, and B2B sectors. All data anonymized for public showcase.

California Treatment Center

Paid Search Manager | 90 Days

Before

  • • Cost per Lead: ~$115
  • • Budget: $0-$1,200
  • • No call tracking
  • • Fragmented attribution

After

  • ✓ Cost per Lead: $54
  • ✓ 47 leads (Month 1)
  • ✓ Budget scaled to $4,000+
  • ✓ Full call tracking
Impact: 53% CPA reduction | Account rebuild | CallTrackingMetrics integration

Behavioral Healthcare

Orange County | 60 Days

Before

  • • High CPA baseline
  • • Low phone call volume
  • • Poor impression share

After

  • ✓ CPA down 25-30%
  • ✓ Phone calls +40%
  • ✓ Improved Quality Score
Actions: Competitor search campaigns | TCPA bid strategy | Hyperlocal targeting

Engine Manufacturing

B2B Scale | Nov 2023 - Jul 2024

Before

  • • CPA: $23
  • • Monthly Spend: $300k
  • • Low conversion rates

After

  • ✓ CPA: $14 (-39%)
  • ✓ Conversions +50%
  • ✓ Spend: $150k
  • ✓ ROAS: 11,500%
Results: $551.9M sales | $138M net profit | 50% conversion increase

Travel Ads by Expedia

50+ Hotel Brands | 2022-2023

Before

  • • Inconsistent reporting
  • • High CAC
  • • Manual processes

After

  • ✓ ROAS: 3.2x-5x
  • ✓ CAC down 28%
  • ✓ Automated dashboards
Impact: 100% timely reporting | Unified Looker Studio dashboards | Team framework

Furniture Brand

E-commerce | Mar-Apr 2022

Before (Mar)

  • • Conversions: 1.89k
  • • Conv. Value: $1.5M
  • • ROAS: Baseline

After (Apr)

  • ✓ Conversions: 2.10k
  • ✓ Conv. Value: $3.9M
  • ✓ ROAS: 2.6x (+260%)
Growth: 260% conversion value increase | 1.32M impressions | Optimized targeting

Security Equipment Retailer

E-commerce | Apr 2022 - Apr 2023

Before (Apr 2022)

  • • Conv. Value: $139
  • • ROAS: 0.17x
  • • Underperforming

After (Apr 2023)

  • ✓ Conv. Value: $14,201
  • ✓ ROAS: 9.06x
  • ✓ Peak: 21.55x
Impact: 10,117% conversion lift | 7.22x aggregate ROAS | $129.5K revenue

Computer Parts & Laptops

E-commerce | Jun 2013 - Sep 2021

Campaign Summary

  • • 112M+ impressions
  • • 1M+ clicks
  • • Avg CPC: $22.31

Results

  • ✓ 26,700 conversions
  • ✓ $2.67M-$4M revenue
  • ✓ Phone calls most effective
Performance: 8-year account management | Diverse ad formats | High-volume success

Plumbing

Google Display | Nov 2020 - Nov 2021

Campaign Metrics

  • • 10M+ impressions
  • • 5,933 clicks
  • • Avg CPC: $3.40

Results

  • ✓ 1.2K conversions
  • ✓ Conv. Rate: 1.04%
  • ✓ CPA: $34.24
  • ✓ AOV: A$180-$250
Targeting: Perth, Australia | Top keywords: plumbing, plumbers | Peak: Jan 2021

Clothesline Company

E-commerce | Dec 2022 - Feb 2023

Campaign Metrics

  • • 423K impressions
  • • 3,189 clicks
  • • Avg CPC: $1.20

Results

  • ✓ 4.4K conversions
  • ✓ 41 phone calls
  • ✓ Conv. Rate: 0.36%
Targeting: Sydney & Brisbane | Top keywords: washing line, clothes line | Mobile optimized

SEO Agency in the USA

PPC Lead | 2024 - May 2025

Initial State

  • • Multiple client accounts
  • • Inconsistent tracking
  • • High CPA across campaigns

Results

  • ✓ Improved CPA across all
  • ✓ Increased call volume
  • ✓ Enhanced CTR & Quality Score
  • ✓ GA4/GTM integration
Clients: Addiction recovery, wellness, construction sectors | 6+ active campaigns

Performance Summary

10+
Case Studies
$550M+
Total Revenue Generated
50%+
Average CPA Reduction

Important Notes