Google Ads · Performance Max · Tracking Infrastructure
I build high-ROAS acquisition systems for founders and operators scaling eCommerce, healthcare/medspa, B2B SaaS, and high-intent lead gen businesses.
Structured demand capture + bulletproof conversion tracking + first-party data strategies + Performance Max architecture that actually scales without waste.
These aren't aggregate projections — every number below comes from a live account, a real client, a specific optimization window. No rounding up, no cherry-picking time frames.
Working with Hans was the first time I felt like someone actually understood what was happening inside our ad account — not just surface metrics, but the real structural issues causing our wasted spend.
This is an unscripted conversation — no talking points, no rehearsed answers. Watch the full recording to hear exactly what the engagement looked like from the client's side.
Practical, no-fluff insights on demand capture, campaign restructuring, Performance Max optimization, tracking setups, and building systems that survive algorithm changes — written for founders who want to understand what's really happening in their accounts.
Read the playbook →Not a sales call. An operator conversation — to determine whether there's a real match between what you need and what I build. If there isn't, I'll tell you.
An honest 15-minute conversation. I need to understand your situation before I can tell you whether I can help — and whether it's worth your time to proceed.