HansLacida
HansLacida
Paid Acquisition Systems Operator

Paid Acquisition Systems Operator

Helping founders scale ecommerce and lead generation businesses through structured demand capture systems and performance marketing infrastructure.

$10M+
Ad Spend Managed
$10M+
Revenue Generated
70x
Peak ROAS
10+ yrs
Paid Acquisition

Selected Growth Results

70x ROAS

Ecommerce seasonal scaling campaign

$4M+

Tracked ecommerce revenue growth

2x → 5x

ROAS improvement in 90 days

50% CPA

Healthcare lead generation reduction

What I Do

Demand Capture

Capture high intent search demand through structured Google Ads campaign architecture.

Acquisition Systems

Build scalable paid acquisition infrastructure with tracking, reporting, and optimization frameworks.

Channel Expansion

Expand growth channels into Amazon Ads, TikTok Ads, and programmatic demand capture.

Google Ads Operator Playbook

Practical insights on demand capture, campaign restructuring, and paid acquisition systems for founders and growth teams.

Read the Playbook

Operator Conversation

15-minute call to determine whether there is a fit for paid acquisition systems support.

Book Fit Call