Paid Acquisition ยท Google Ads ยท Performance Systems

Demand capture.
Built to scale.

I build paid acquisition systems for founders scaling ecommerce and lead generation โ€” through structured demand capture, performance infrastructure, and Google Ads architecture that compounds over time.

Track record
$10M+
Ad spend
managed
70ร—
Peak ROAS
achieved
10+ yrs
Paid acquisition
experience
$550M+
Client revenue
generated
Former Google Account Strategist โ€” VIA Program, 2020โ€“2023
Google Ads Search Certified
Founder โ€” KaizenStrategy & Zeldigital

Numbers from real engagements.

Three systems.
One operator.

I don't manage campaigns. I build acquisition infrastructure. The distinction matters โ€” campaigns stop when you stop paying. Systems compound.

Full operator profile โ†’
01
Demand Capture
Structured Google Ads campaign architecture that captures high-intent search demand at the moment buyers are ready. Built for efficiency and scale โ€” not just clicks.
02
Acquisition Systems
Scalable paid acquisition infrastructure with tracking, attribution, reporting, and optimization frameworks. The full stack โ€” not just the ad account.
03
Channel Expansion
Once Google is optimized, expand into Amazon Ads, TikTok Ads, and programmatic demand capture. Diversified acquisition, unified reporting.

Operator thinking.
Made public.

Practical insights on demand capture, campaign restructuring, and paid acquisition systems โ€” written for founders and growth operators who want to understand what's actually happening in their accounts.

Read the playbook โ†’
What's inside
Google Ads Operator Playbook

Not a beginner's guide. Operator-level thinking on why campaigns break, how to fix them, and how to build systems that don't need constant intervention.

Why your ROAS drops after scaling
Campaign structure that survives algorithm changes
Tracking setup that actually tells the truth
When to use Performance Max โ€” and when not to
Budget allocation frameworks for growth
Read the playbook โ†’

15 minutes to
determine fit.

Not a sales call. An operator conversation โ€” to determine whether there's a real match between what you need and what I build. If there isn't, I'll tell you.

Book fit call
15 minutes. No pitch deck.
US market founders and operators only.
What we cover
The fit call

An honest 15-minute conversation. I need to understand your situation before I can tell you whether I can help โ€” and whether it's worth your time to proceed.

Your current acquisition setup and what's broken
Monthly ad spend and revenue targets
Where the bottleneck is โ€” tracking, structure, budget, or strategy
Whether an acquisition system is the right next move
Book fit call โ†’