Operator Brand

Paid Acquisition Systems Operator

Helping founders scale ecommerce and lead generation businesses through structured demand capture systems, Google Ads execution, and performance marketing infrastructure.

$10M+

Ad Spend Managed

$4M+

Ecommerce Revenue

70x

Peak ROAS

10+ yrs

Paid Acquisition

View Case Studies Open Operator Playbook

What I Do

Demand Capture

Restructure underperforming Google Ads accounts into clean demand capture systems that can scale.

Acquisition Systems

Implement tracking, reporting, and operating cadences that connect platform metrics to revenue and margins.

Channel Expansion

Extend acquisition beyond Google Ads into Amazon Ads, TikTok Ads, and selected programmatic channels.

Platforms

Google Ads

Amazon Ads

TikTok Ads

Programmatic

Markets Worked In

United States · Australia · Ecommerce · Healthcare · Local Services · B2B industrial and manufacturing.

Operator Conversation

15‑minute call to determine whether there is a fit for paid acquisition systems support for your ecommerce or lead generation accounts.

Book fit call

Email: hanzel@hanslacida.com

Portfolio: hanslacida.com