Built for US enterprises where paid search materially impacts revenue, cash flow, and margin. This is not campaign management. This is an operating system.
Enterprise paid search does not fail due to effort or tooling. It fails due to fragmented ownership and misaligned incentives.
An embedded paid search operating unit designed to deliver revenue predictability, margin discipline, and clear accountability.
Owns strategy, budget allocation, scaling thresholds, and downside risk. Reports at an executive level.
Implements structure, bidding systems, creative testing, and ongoing account integrity.
One accountable owner. Clear escalation. No diffusion of responsibility.
Spend decisions tied to verified conversion data. Scaling occurs only when incremental profit is validated.
Explicit pullback rules, downside protection, and budget ceilings aligned with financial reality.
Fewer meetings. Clear decision frameworks. Paid search becomes governable at the leadership level.
This model is intentionally selective. It is designed for enterprises where paid search performance carries financial risk.