HansLacida
HansLacida
Google Ads Operations

Google Ads Execution,
Operated With Standards

Search-only Google Ads execution for agencies and brands that need reliable delivery without hiring internally.

Campaign setup, optimization, tracking checks, and reporting.
Built as an operating system. Actively overseen.

About

I own and operate a Google Ads execution system.

The standards, rules, and workflows were built from hands-on account management across lead generation and e-commerce accounts.

Execution follows those rules.
I oversee outcomes, enforce standards, and intervene when adjustments are required.

This is execution infrastructure.
Not consulting. Not audits. Not client selling.

Execution Scope

Campaign Setup

Account structure, naming, settings, and launch readiness according to established standards.

Ongoing Optimization

Search terms, bids, budgets, ads, and account hygiene executed on a defined cadence.

Tracking Checks

Conversion tracking verification using GA4 and GTM. No analytics consulting.

Reporting Execution

Performance trends and cost-per-lead visibility. No interpretation or storytelling.

Operating Boundaries

This work does not include:

  • Strategy consulting
  • Funnel or CRO work
  • Client-facing sales calls
  • One-off audits

Strategy ownership stays with your team.
Execution is operated here.

Who This Is For

  • Agencies that own strategy and require execution infrastructure
  • Brands spending $5,000+ per month on Google Ads
  • Teams that require structure, standards, and operational control

If you need ideation or education, this is not a fit.

Work Examples

Anonymized examples showing how Google Ads execution is operated in live accounts.
Shared for execution context only.

View Work Examples

Execution Fit Call

15-minute call to confirm execution fit.

Used to confirm:

This is not a strategy session.
This is not an audit.

Book Execution Fit Call

Contact

Inquire about execution infrastructure or ask a delivery-related question.