Ecommerce · Google Ads
Ebike & Sporting Goods Retailer
Australia & New Zealand · 90 Days (Sep–Nov 2025)
- Fragmented Google Ads structure
- Weak geo targeting
- Limited keyword governance
- Wasted spend from broad traffic
- Peak ROAS 60x–70x windows
- Rebuilt Search + PMax architecture
- High‑intent geo focus on AU East Coast
- Daily monitoring and optimisation
Impact: higher volume of high‑intent traffic, reduced wasted spend, and a stable structure ready for seasonal scaling across AU & NZ.
View detailed 70x ROAS case study →What changed in the system
The work was less about chasing one‑off wins and more about installing a demand capture spine: structured campaigns, clear geo strategy, and a consistent operating cadence.
This is the same thinking reflected in the homepage metrics—high ROAS peaks anchored by a controllable system rather than isolated “lucky” campaigns.
Ecommerce · Furniture
Furniture Brand
Mar–Apr 2022
- 1.89k conversions
- $1.5M conversion value
- Baseline ROAS
- 2.10k conversions
- $3.9M conversion value
- ROAS 2.6x (+260% conv. value)
Growth: 260% increase in conversion value, 1.32M impressions, and a more efficient ecommerce account configuration.
How this supports scaling
With clearer campaign roles and better demand capture, the brand could push spend with more confidence, using ROAS and conversion value as the primary signals instead of guesswork.
Ecommerce · Security Equipment
Security Equipment Retailer
Apr 2022 – Apr 2023
- $139 conversion value
- ROAS 0.17x
- Underperforming structure
- $14,201 conversion value
- ROAS 9.06x (peak 21.55x)
- 10,117% conversion lift
Impact: 7.22x aggregate ROAS and $129.5K revenue from a previously weak ecommerce segment.
Shift from underperforming to investable
By restructuring campaigns and tightening demand capture, the account moved from something finance would underfund to a channel with clear, repeatable returns.
Ecommerce · Computer Parts & Laptops
Computer Parts & Laptops Retailer
Jun 2013 – Sep 2021
- 112M+ impressions
- 1M+ clicks
- Avg CPC: $22.31
- 26,700 conversions
- $2.67M–$4M revenue
- Phone calls as a key driver
Performance: long‑running, high‑volume ecommerce account with durable results across multiple formats and product categories.
Why this matters for founders
At scale, the question is less “did this month work?” and more “is the system durable across years?” This account shows what long‑term ecommerce operations can look like when run with standards and discipline.