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E‑commerce Peak 20x Google Ads Case Study (Anonymized for confidentiality)

From a near break-even account to peak 21.55× ROAS and a 100× monthly revenue increase—driven by disciplined targeting, Shopping/PMax expansion, and relentless negative‑keyword control.

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Background & Objectives

A U.S.-based online security‑equipment retailer needed to scale revenue efficiently and stabilize results across seasonal swings.

Goals:

Key Results & Impact (Snapshot)

$139 → $14,201 Monthly Conversion Value (+10,117%)
0.17× → 9.06× Monthly ROAS (+5,235%)
21.55× Peak Monthly ROAS (Jun 2022)
7.22× Aggregate ROAS (Feb 2022–May 2023)
$17,946.98 Aggregate Spend
$129,545.01 Aggregate Conversion Value

Translation: Every $1 in Google Ads spend returned $7.22 in revenue on average over 14 months.

Performance Table

Metric Before (Apr 2022) After (Apr 2023) % Change
Monthly Conversion Value $139 $14,201 +10,117%
Monthly ROAS 0.17× 9.06× +5,235%
Peak Monthly ROAS — 21.55× (Jun 2022) —
Aggregate ROAS (Feb 2022–May 2023) — 7.22× —
Aggregate Spend — $17,946.98 —
Aggregate Conversion Value — $129,545.01 —

Conversion lift:

Monthly revenue scaled ~100× in 12 months.

Revenue efficiency:

Profitability unlocked and sustained, not a one-off spike.

What We Changed (Strategy Highlights)

1) Campaign Restructuring

  • • Consolidated high‑intent search into focused ad groups.
  • • Introduced & scaled Shopping and Dynamic Search Ads for full catalog coverage.

2) Bid & Budget Optimization

  • • Reallocated budget to top‑performing segments, taking ROAS from sub‑1× to 7×+ within months.
  • • Employed aggressive CPA targets during high‑conversion windows.

3) Ongoing Refinements

  • • Weekly negative‑keyword sweeps removed wasted spend.
  • • A/B tests on ad creatives and LP CTAs boosted click‑to‑conversion rates.
  • • Tight feedback loop between query → ad → landing page → checkout.

Why It Worked

Intent first:

Exact/phrase match + aggressive negatives to protect budget.

Merchandising:

Product feed fixes + richer titles improved Shopping visibility.

Signal discipline:

Audience signals & creative assets tuned for PMax, not left on autopilot.

CRO basics:

Faster path to purchase, mobile friction removed, CTA clarity.

Can This Work For You?

If you're a U.S. brand investing $5K–$50K+/mo in Google Ads and want profitable scale (not just more clicks), let's talk. You'll work directly with a specialist—not a rotating bench.

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Disclosure: All figures sourced from internal Google Ads reporting (Feb 2022–May 2023). Client details anonymized for confidentiality.