Published Research
Discover my interdisciplinary research spanning digital marketing, artificial intelligence, economic analysis, and emerging technologies. Each paper represents rigorous academic inquiry and practical industry insights.
Economic & Societal Analysis
Interdisciplinary research examining economic systems, urban development, and their broader societal implications
₱50K Salary in Metro Manila
Shows how a ₱50K salary barely covers NCR essentials. Offers saving math and realistic investment options.
View PaperCebu Railway System Revival
Makes the case for modern rail in Cebu. Includes historical context, planning phases, and policy steps.
View PaperDigital Marketing & PPC Strategy
Cutting-edge research on paid advertising, automation technologies, and strategic digital marketing frameworks
Google Ads SPN Reporting
Explains Google's new site-level transparency for SPN. Helps advertisers manage quality and spend.
View PaperGoogle Ads for U.S. SMBs
Framework for scaling U.S. businesses with data-backed ad campaigns. Supports EB-2 NIW track.
View PaperFreelance PPC Consultant Value
Compares freelance vs in-house Google Ads roles. Shows real cost savings and ROAS impact.
View PaperWhy PH Undervalues Google Ads Specialists
Reveals wage disparities. Pushes for fair value and global pay standards.
View PaperWhat is a Media Buyer in 2025?
Defines new paid social vs search roles. Maps career paths and automation shifts.
View PaperAI-Powered Google Ads for SMEs
Explains how small teams can scale ads using Performance Max and smart bidding.
View Paper🤖 AI, Crypto & Tech Futures
9. AI & Global Economic Model
Explores AI's impact on GDP, labor, inequality, and growth policy. Advocates human-centered design.
https://doi.org/10.5281/zenodo.1648553310. Bitcoin Valuation for Institutions
Institutional framework for BTC allocation. Uses scarcity, adoption, and macro strategy.
https://doi.org/10.5281/zenodo.1569224611. BTC Halving Forecasting (AI-Based)
Uses Prophet and XGBoost to predict post-halving price trends. Offers lower variance and stronger signals.
https://doi.org/10.5281/zenodo.1542125312. Quadrillion-Dollar BTC Thesis
Thesis: BTC becomes base layer of future liquidity system. Anchored in macro and adoption math.
https://doi.org/10.5281/zenodo.12627618🧬 Health, Behavior & Society
13. Height Enhancement — 6ft Norm
Speculates on future where global average height reaches 6ft. Covers biotech, ethics, and equity.
https://doi.org/10.5281/zenodo.16866902🪪 Professional & Meta Reports
14. Global Evaluation of Hans Lacida's Skills
Public self-benchmark for EB-2 NIW. Includes percentile ranks across Ads and strategy.
https://doi.org/10.5281/zenodo.15660278🔁 Supplemental Working Papers
15. AI-Powered Campaign Management
Framework for freelancers to use automation in scaling ad accounts.
https://doi.org/10.5281/zenodo.1533731516. Bridging the Digital Divide Through Local Ads
Strategies for small, under-resourced businesses to thrive with ads.
https://doi.org/10.5281/zenodo.1533728717. Impact of AI Ads on SMB Growth
Early look at AI-generated creatives and smart bidding on small brands.
https://doi.org/10.5281/zenodo.1529804018. Paid Media Landscape 2023
Summarizes key PPC trends before AI took over in 2024.
https://doi.org/10.5281/zenodo.10432002Research Impact & Metrics
A comprehensive collection of peer-reviewed research spanning multiple disciplines, demonstrating expertise in digital marketing, artificial intelligence, economic analysis, and emerging technologies. Each publication contributes to both academic knowledge and practical industry applications.
18
Peer-Reviewed Publications
18/18
DOIs Verified & Indexed
100%
Open Access & CC-BY 4.0